Friday, November 7, 2008

Warren Buffet's 3 I's

As fallout from the current economic crisis continues to mount, thoughtful people are beginning to ask what we can learn from this experience. In a post at Harvard Business Online, Bill Taylor highlights a Warren Buffett interview on Charlie Rose in which the billionaire investor responds to the question "Should wise people have known better?" in the affirmative, with the note that there's a natural progression when things go wrong:

  • Innovation
  • Imitation
  • Idiocy

An innovator spots an untapped opportunity; the imitator attempts to capitalize on its merit; finally, explains Taylor, the idiot goes and apes the imitator, and with avarice "undoes the very innovations [he is] trying to use to get rich."

According to Taylor, avoiding this cycle means developing the ability to distinguish between "genuine innovation" and "mindless imitation." In other words, he asks, "Are you prepared to walk away from ideas that promise to make money [when] they make no sense?" Taylor, like Buffett, concedes this is easier said than done when you see competition heading in a particular direction and fear you'll never catch up if you don't join the charge. It takes discipline, notes Taylor, to remain conscious of the difference—taking advantage of innovation without getting caught up in the idiocy.

The Po!nt: "[D]on't use the financial crisis as an excuse to stop taking chances or downsize your ambitions," says Taylor. "But do use the crisis as an opportunity to take stock of what really matters—and to stop looking over your shoulder."

1 comment:

Isbel said...

Thank you very much for this, Denise. I don't follow what Buffett does/say much, even as I have much admiration for him. But clearly he is a man of imagination and vision. I appreciate your passing this along.