Monday, October 20, 2008

Virtual Marketing Manager

Smart organizations face uncertain times with optimism. It is during chaotic times that fortunes will be made. Out of chaos comes order… and market leadership.

Research indicates that companies who continue to spend on marketing and sales survive a recession better, plus come out of the recession stronger than their competitors.

Research also indicates that companies who reduce other staff before reducing marketing staff have a better chance of surviving than companies who cut marketing first.

If you represent one of those companies with a limited or non-existent marketing staff, how can your company or products come out of this mess as a market leader? The answer is simple… outsourcing.

Outsourcing tasks to an independent consultant is like hiring a Virtual Marketing Manager. You can activate the Virtual Marketing Manager only when you need it, and not have to pay for the gaps in between like a full-time employee. Plus, you get all the experience of a seasoned marketing veteran, unlike hiring a low cost entry-level person.

How Do You Know If You Need a Virtual Marketing Department?
~ Do you have a great marketing goals and no one to implement them?
~ Are you tired of having to select and manage costly web developers, graphic designers and writers to get
your marketing initiatives done?
~ Have you considered hiring a full-time marketing staff person, but can find the right candidate with the
skills you need at a price you can afford?
~ Are you focused on your business operations and have little time to set the strategy and implement
effective marketing programs?
~ Are you read to accelerate your company’s growth?

I really believe that in this stressful (economically speaking) time our small businesses should strongly consider virtual employees or contractors. What is the downside? I don't see one. Save on payroll taxes - Use this person when and if you need makes sense to me...How about you?

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