I suffer from "What to post" syndrome. I sit down to post and my mind suddenly is a blank. I forget what I do for a living...I forget what I like, what ignites my passion, what clever and witty things I talked about with my clients, friends and family that day. I finally walk away from the computer and immediately become the witty, inspired person I know that I am. I Rush back to the computer and...yep, you guessed it. My symptoms return...
I sought help on Chris Brogan's blog. As I knew he would, he came through for me. Just what the doctor ordered! I'll share his tips here for my fellow syndrome sufferers:
How to Blog Almost Every Day
October 10, 2009 · Chris Brogan
I put up a blog post (almost) every day, and sometimes, I put up more than one a day. On top of this, I write for clients, write for other projects, work on books, and other things. Some of you don’t have all these other writing commitments, but still want some ideas on getting more writing out the door. Here are some thoughts into my process that I hope will give you a framework for writing a blog post (almost) every day.
Get the post up fast, not perfect. You can edit if you have to, later. Perfectionism kills good habits.
Dissect other people’s posts to understand what makes them tick. The more you understand of HOW they write, the more you can take the best parts of it into how you write. (hint, my 27 blogging secrets post gives you my patterns.)
Find useful and interesting pictures. I use Flickr photos licensed under Creative commons for most of my photos. This helps me sometimes get a great photo for a post I already have in mind, but it also gives me post material sometimes.
Think about what your customers and prospects need. I write from the perspective of the communities I serve. Every post is aimed at something I believe will be helpful to my community in some form or another. This focus takes some weight off my worries about what I should write about or not. I write about what my community needs.
Mix things up by sometimes blogging on paper first.
Mix things up by writing guest posts for sites that aren’t like yours. This gives your mind new formats to think about. I did this recently as part of a project and I loved it.
Mix things up by changing the lengths of your posts: some long, some brief. Learn what makes an impact how.
It's not going to be easy to kick this thing. I didn't get her overnight and I won't be cured overnight. However, I am grateful to Chris (and others) who truly help us frustrated, well intentioned bloggers. I aspire to get well and get posting!
Wish me luck
P.S. If you have more tips please (!) comment!!!
Welcome to Rossetti Marketing's Blog! We are a small marketing and Advertising Agency focused on helping small businesses promote themselves. We are networkers and designers, media buyers and women with vision!
I am Denise Rossetti Vendley, our "Chief Visionary Officer". I have spent the last 15 years designing, selling and creating for clients both large and small, from Silicon Valley to Eugene.
I am happiest when I'm in front of the client, collaborating on an advertising layout or coaching a group of enthusiastic employees on the fundamentals of sales and marketing.
“Creativity & Vision” is not just a snappy tagline ...it’s a way of life! In my spare time (yeah, right!) I hang out with my family; 3 beautiful children (21, 18 and 8!), 2 dogs and a very wonderful husband.