GREENING your business

If you are an owner of a small business, you may be interested in knowing that you can make your small business green easier than you think. Using the following tips will not only save you energy costs, but will help the environment. Go Green! 

by Steve StraussSteve Strauss, MrAllBiz, author of The Small Business Bible, also writes for USATODAY.com

Here are a few simple ways to make your business greener and save some money at the same time:

Around the office: Yes, those funny squiggly bulbs (called CF bulbs) really do make a difference. Sure they cost a bit more, but they are supposed to last up to 15 times longer. Other simple steps include reusing packaging, packing peanuts, and turning old file folders inside out. Even better: Each of these green steps save money.
Reduce paper use: Consider getting a printer that offers two-sided printing (called duplex printing). By doing so, you cut your paper costs, and paper consumption, in half.
For instance, I recently did some work with Brother and was impressed with a printer that automatically prints on both sides of the paper (the MFC-9840.). It was also Energy Star certified, and fast. How easy, and green, is that?
Also, of course, buy some recycling bins, mark them, and use them.
Install timers and motion sensors: By automatically having lights and computers go off when not in use, you can save lots on energy costs.
Buy green: No, green products are not cheaper, but by the same token, these days, they also should not be more expensive since demand for them has reduced prices. You might also want to check into purchasing green power from your local utility.
Buy Energy Star products: The Department of Energy Energy Star certification means that you know the product you are buying is highly energy efficient, and again, it shouldn't cost any more.
Bottom line: Going green has never been simpler, or more affordable.
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Here in our own community (Eugene, Or) we are fortunate to have organizations like NextStep Recycling championing the green campaign! Please check out their website www.nextsteprecycling.com

Also, have you heard about one our most informative and fun networking groups, GreenLane?
Check them out:

http://greenlane-sbn.org

(they have a facebook group too!)

Then there are our friends at Green Solutions Printing headed up by Daniel Swantek: www.printgreen.com

(also on facebook)

And, last but not least - go visit Julie at Bring Recycling:

http://www.bringrecycling.org

http://www.youtube.com/BRINGrecycling

http://www.facebook.com/BRINGrecycling

Have a green day!

Denise

Read more at: http://www.huffingtonpost.com/steve-strauss/making-your-small-busines_b_191544.html

Blog or Website or Both?

I think I'm over the whole Dr. Seuss thing - visit my website and you'll see what I mean. Time to grow up - put on my "Big Girl" pants and really tackle this business of being in business. Don't get me wrong...I've been tackling, wrestling, jumping, cursing, joyful, sweaty and exuberant about my business for 4 years now. But I have been struggling with exactly who I am. Big no-no in the world of branding. I am listening to my clients, prospects and mostly (gulp) my former clients - most who have left because I efficiently worked myself out of a job, by the way - and now I realize what they need most is a coach. Face it, marketing is the fun part of owning a business. No Excel, Quickbooks or calculators needed! Just creativity, tenacity and guts! I enjoy teaching and our small business community seems to really enjoy learning.
So now that I am sure I have the right formula to take my business to the next level I need to decide what to do with my website. I think I'll chuck it.
I love the idea of a blog instead because it's conversational. It's what I do for a living - I have conversations with my clients about their business - I help them strategize and plan. I like this.
I found this great article by Darren Rowse (www.problogger.net) about the benefits of a blog and i have to agree:

1. Blogs give Individuals, Companies and Brands ‘Voice’ - 5 years ago I was a guy with a ‘voice’ that reached a few hundred people on any given week - today what I write and say is sneezed out to hundreds of thousands of people on any given week. My blogs are the vehicle for this.

2. Blogs are Conversational - both in the style of writing, the way they interact with one another and the way that they are designed with comments at their heart blogs are all about the conversation.

3. Blogs build Trust - as a result of being a relational/conversational medium a blogger can build trust with their audience (something that most businesses would kill for).

4. Blogs build Profile - looking to become an ‘expert’ (or at least be perceived as an expert) in your field. Blogs have the ability to showcase your expertise and help you become the ‘go to’ person in your field. Just today my blog brought me the opportunity to appear in Australia’s national newspaper - the result has been numerous other opportunities.

5. Blogs are Immediate - blogs are a great way to communicate with people because they are so quick to use. Have a thought, write it down, hit publish and within minutes it can be being read and commented upon by your readers.

6. Blogs are a doorway to Search Engines and Social Media - one of the great things about blogs is that they are indexed so well by search engines which love sites that are focused upon a topic, updated regularly etc. Social media sites (particularly bookmarking ones) also love blogs.

Client of the Week!

I am on a roll...and it feels good! This whole appreciation thing is working for me! I have always considered myself a happy and positive person but I am realizing that that was more of a persona than the person. I am done lamenting about what I don't have and have really started to focus on what I DO have. It is such a happier place...

One of the things I am truly grateful for are the supportive and brilliant clients who allow me to contribute to their ongoing business development. I appreciate that a person's business is near and dear to their heart. It's not just a service or a product but a dream for their family, a journey they have committed to. My clients are small business owners who truly inspire me.
This week the Client of the week is Brooks Brush Clearing. I cannot say enough about the integrity and commitment that Mark and Julie Brooks bring to every job. They love their work and they love their customers. Julie is one of those people that you instantly want to be friends with and Mark is so committed to doing the right thing no matter what. They have a lovely family and I am honored to work for them. For more information about Brooks Brush Clearing go to www.brooksbrushclearing.com.
Look for more appreciation and gratitude (is that redundant?) right here!