Summer has been awesome in Eugene and our networking group continues to thrive. Smaller groups mean more intimate discussions and the ability to ask for very specific referrals. We have enjoyed meeting new local tavern and wine bar owners and can't wait to visit the new sushi hot spot at 5th street market tonight! PURE! Sonny, the owner, is not only gorgeous (love the sparkly eye shadow - she should be on America's Top Model!!) but the food is outrageous and they obviously put a lot of work into their comfy space.
Please comment and suggest locations - criteria: LOCALLY owned, beer and wine served, and enough space for us to sort of "take over". Most places aren't that busy right at 5pm so this works in our favor. Believe it or not, I have only met two business owners int he 10 months we've been doing this who hadve said no thanks....WHHHAAATTT?!??! Are they Nuckin' Futs?! Why would you not want between 15 and 40 business owners coming in and spending money at your establishment? Some want to charge us for space...Id on't htink so.
Anyway - let me know (or my trusty assistant, Ashley) if you know of a spot for our group.
Here are just some of the FABULOUS spots we have visited Which was YOUR fave??):
The Broadway
Noli's
Campbell House Inn
The District
Billy Macs
Ratatouille
The Boulevard Grill
UVA
The Loft
Winestyles
Lavelle Winery
Sam's Place
Hop Valley Brewery
Midtown Lounge
Soriahs
Jo Feds (R.I.P.)
Lucky Noodle
B2
Ring of Fire
Oregon Electric Station
More to come!
Cheers
D :)
Showing posts with label rossetti marketing. Show all posts
Showing posts with label rossetti marketing. Show all posts
Friday, August 7, 2009
Monday, July 20, 2009
Client of the Week!
I love this part of my week. I get to highlight one of the extraordinary businesses I have the privilege of working with. Today I want to bring your attention to Next Step Recycling. I cannot say enough about this amazing organization. They are so valuable to our community and to me. On a personal level, I love the Executive Director for her wit, humor, wisdom and depth. Lorraine Kerwood is a true inspiration and mentor. Lorraine was diagnosed as autistic and a labeled a special education child very early on, Lorraine never believed she could ever "be" anything important - or even that she could compete on an equal footing with other people.
To her surprise, when a friend prodded her into getting a college education she graduated Magna Cum Laude from the University of Oregon, with a bachelor's degree in Family and Community Services. She inspires me to resist those voices that tell me I "can't" and replace them with a resounding "Yes, I Can!!". Thanks for that, Lorraine.
I was so proud when she was honored as the Women Business Leader by the Chamber of Commerce last year.
On a professional note - NextStep Recycling has, with the help of hundreds of volunteers and community support, responsibly recycled more than 800 tons of electronic waste, and refurbished over 18,000 computers and other electronic devices - placing them with people who would not otherwise have access to this technology. They create jobs and bring awareness about the importance of recycling electronics.
We, as a community MUST Step up for NextStep! They need our support and they deserve it. Contact me to find out how you (or you business) can help this fantastic organization. OR, go to www.nextsteprecycling.org
If your organization is interested in having Lorraine speak at a conference or event, please contact me at 541.221.8592
To her surprise, when a friend prodded her into getting a college education she graduated Magna Cum Laude from the University of Oregon, with a bachelor's degree in Family and Community Services. She inspires me to resist those voices that tell me I "can't" and replace them with a resounding "Yes, I Can!!". Thanks for that, Lorraine.
I was so proud when she was honored as the Women Business Leader by the Chamber of Commerce last year.
On a professional note - NextStep Recycling has, with the help of hundreds of volunteers and community support, responsibly recycled more than 800 tons of electronic waste, and refurbished over 18,000 computers and other electronic devices - placing them with people who would not otherwise have access to this technology. They create jobs and bring awareness about the importance of recycling electronics.
We, as a community MUST Step up for NextStep! They need our support and they deserve it. Contact me to find out how you (or you business) can help this fantastic organization. OR, go to www.nextsteprecycling.org
If your organization is interested in having Lorraine speak at a conference or event, please contact me at 541.221.8592
Wednesday, December 3, 2008
Contemporary Marketing
Meatball Sundae
I'm reading a brilliant book by a brilliant guy, Seth Godin's Meatball Sundae. It is for sure changing (and validating) the way I view traditional marketing. Traditional marketing is like a car alarm- In the 80's if a car alarm went off we all looked out the window to see if it was our vehicle...today an alarm sounds and nobody notices. Not only is the alarm ignored, it's not even heard. Invisible. Well, isn't that what is happening today with traditional marketing? TV, radio, Newspaper even billboards? We are so inundated with messages and they are coming at us so fast and furious in so many ways that we just stop seeing them. I know I do. Godin defines New Marketing as sort of caveman marketing, the sort of marketing that existed before money and corporations took over. New Marketing doesn't understand top-down command-and-control thinking. It's consumer telling consumer what to buy. It's about creating stories that spread because people want to spread them.
Permission Marketing
The term "Permission Marketing" was coined by the afore-mentioned Marketing Guru, Seth Godin. Permission Marketing allows marketers to gain consent from customers or prospects before sending them a marketing message. This type of marketing is a win-win. The advantage to the consumer is that they are in control of what messages they receive and when so the messages are anticipated, personalized and relevant. They can also opt out at any time. The advantage to the Marketer is that cost is low, feedback is instantaneous and they are speaking to a loyal, captive audience who will likely pass the message on. What is more credible that consumers promoting your product?
Does it work?
According to a study done by University of Texas at Dallas Professor B.P.S. Murthi, this marketing method has proven to be two to three times more effective than conventional direct email and ten times more effective than banner ads. According to a survey by Flownetworks, inc
an incredible "94% of consumers opt-in for permission based email".
Is it Easy?
I don't think so. I think you have to be diligent and work just as hard. More to come on this as I explore the world of contemporary marketing and how I can help my small business clients navigate this new world.
I'm reading a brilliant book by a brilliant guy, Seth Godin's Meatball Sundae. It is for sure changing (and validating) the way I view traditional marketing. Traditional marketing is like a car alarm- In the 80's if a car alarm went off we all looked out the window to see if it was our vehicle...today an alarm sounds and nobody notices. Not only is the alarm ignored, it's not even heard. Invisible. Well, isn't that what is happening today with traditional marketing? TV, radio, Newspaper even billboards? We are so inundated with messages and they are coming at us so fast and furious in so many ways that we just stop seeing them. I know I do. Godin defines New Marketing as sort of caveman marketing, the sort of marketing that existed before money and corporations took over. New Marketing doesn't understand top-down command-and-control thinking. It's consumer telling consumer what to buy. It's about creating stories that spread because people want to spread them.
Permission Marketing
The term "Permission Marketing" was coined by the afore-mentioned Marketing Guru, Seth Godin. Permission Marketing allows marketers to gain consent from customers or prospects before sending them a marketing message. This type of marketing is a win-win. The advantage to the consumer is that they are in control of what messages they receive and when so the messages are anticipated, personalized and relevant. They can also opt out at any time. The advantage to the Marketer is that cost is low, feedback is instantaneous and they are speaking to a loyal, captive audience who will likely pass the message on. What is more credible that consumers promoting your product?
Does it work?
According to a study done by University of Texas at Dallas Professor B.P.S. Murthi, this marketing method has proven to be two to three times more effective than conventional direct email and ten times more effective than banner ads. According to a survey by Flownetworks, inc
an incredible "94% of consumers opt-in for permission based email".
Is it Easy?
I don't think so. I think you have to be diligent and work just as hard. More to come on this as I explore the world of contemporary marketing and how I can help my small business clients navigate this new world.
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